On-Demand Webinar

City of Greater Geelong’s Strategies for Achieving Internal Buy-In

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Discover how the City of Greater Geelong successfully developed strategies to gain internal buy-in for community engagement!

Join Jenny Zeinstra, Community Engagement Officer, Erin McHugh, Community Engagement Officer, from City of Greater Geelong and Andrew Coulson, Head of Practice & Strategic Relationships, from Social Pinpoint, for a 30-minute deep dive into how the City of Greater Geelong successfully receives internal support to effectively plan, implement, and sustain engagement strategies that resonate with the community to achieve meaningful outcomes.

In this focused session, we’ll explore:

  • Key strategies to communicate the value of the digital engagement
  • How leadership plays a key role in driving adoption
  • Skills to overcome digital resistance

Don’t miss out on this opportunity to elevate your community engagement efforts!

It was very informative—so good to hear about a successful engagement process that includes all council areas.
I found the topic and insights valuable."
Very useful information."
Head of Practice & Strategic Relationships | Social Pinpoint

Andrew Coulson

Andrew is an experienced community engagement specialist with 18 years' experience on the front line of the practice in the UK and Australia and now nearly 5 years' experience in digital community engagement. With senior experience in consultation, collaboration and communication across various public participation roles in local and state government, housing, water and charity, Andrew is also the instigator of an annual Global Community Engagement Day which came about as part of his time with Engage 2 Act. Andrew is now Head of Practice and Strategic Relationships, working with both current and potential customers using Social Pinpoint and Consultation Manager. Personally, Andrew has adopted the Adelaide Crows as his local team and is a well-known chocoholic.

Community Engagement Officer | City of Greater Geelong

Jenny Zeinstra

Jenny is a leading engagement specialist at the City of Greater Geelong, where she empowers staff to engage well and ensure community have a meaningful voice in decision-making. As part of an innovative team, she specialises in developing relationships and implementing best practices that enhance community involvement. Notably, Jenny manages the Social Pinpoint platform which has transformed community feedback processes at the City and significantly increased participation in local initiatives. Jenny brings a wealth of knowledge and a passion for collaboration.

Community Engagement Officer | City of Greater Geelong

Erin McHugh

Erin is also a lead engagement specialist at City of Greater Geelong and is committed to creating inclusive opportunities for all residents to contribute views about where they live. As a key member of the team, Erin’s focus is on developing effective outreach initiatives and fostering collaborative relationships. One of Erin’s standout project is the City’s Engagement Champions program, which has successfully transformed community engagement processes and approaches at the City. Erin is dedicated to driving meaningful change in our community through engagement.

Don't miss out on this opportunity to elevate your community engagement efforts!

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Start engaging with your community today.

Our expert team is available to show you how to get the most out of your online community engagement platform.

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